'New York Times' Website Redesign Goes Back to the Future
The New York Times has rolled out its largest website redesign in seven years, but readers familiar with the newspaper might feel like it’s a step back in time
There are no drastic changes. Gone are the blue headlines and the lengthy sidebar in favor of a grayer digital lady with more white space. But the site feels more like the New York Times than NYTimes.com.
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“We're leaning more heavily on the site to maintain our identity,” says Ian Adelman, the director of digital design for the Times
It is that notion of identity that Adelman and Denise Warren, executive vice president of digital products, returned to repeatedly in an interview with Mashable on the eve of the redesign’s launch.